Director of Lifecycle Marketing

Job Summary

A company is looking for a Marketing Director, Customer Lifecycle.

Key Responsibilities

• Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back
• Lead the strategy and execution of sophisticated omnichannel campaigns mapped to customer journey stages
• Define and own content-driven nurture and re-engagement strategies focused on activation and retention

Required Qualifications

• 10+ years of progressive marketing experience, including 5+ years in a senior lifecycle or growth leadership role
• Demonstrated history of building and scaling lifecycle programs that drive significant growth
• Deep expertise in omnichannel platforms and experience with AI/ML tools and paid media
• Expert-level proficiency with Marketing Automation Platforms and advanced CRM systems
• Bachelor's degree in a quantitative or business-related field required; MBA or Master's preferred