Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to lead customer segmentation and automation strategies throughout the customer experience.

Key Responsibilities

• Develop and own the automation strategy for the customer journey, including nurture sequences and optimized customer journey maps
• Establish measurement frameworks to track performance across lifecycle stages and connect activities to business outcomes
• Partner with cross-functional leadership to set targets for customer health and revenue metrics

Required Qualifications

• 8+ years of customer lifecycle marketing experience, with at least 3 years in a director or senior management role
• Deep expertise in building customer segmentation strategies and guiding Customer Data Platform implementation
• Experience in defining and directing global programs that impact product usage, retention, and expansion
• Hands-on experience with predictive analytics and customer health scoring frameworks
• Proven ability to balance strategic vision with operational execution in fast-paced environments