Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

• Lead and develop the lifecycle marketing team to enhance unpaid marketing revenue and campaign execution
• Collaborate with various departments to align marketing efforts with organizational goals and maximize audience engagement
• Manage customer lifecycle strategies, optimizing onboarding and retention programs for improved conversion and lifetime value

Required Qualifications

• 5-7 years of marketing experience, including campaign management and audience segmentation
• Experience with email service providers (ESP) and Google Analytics preferred
• Strong analytical skills to interpret data and guide decision-making
• Proven project management and leadership abilities within cross-functional teams
• Familiarity with digital marketing compliance regulations (e.g., CAN-SPAM, GDPR)