Director of Lifecycle Marketing

Job Summary

A company is looking for a Director, Lifecycle Marketing.

Key Responsibilities

• Lead the lifecycle marketing team to grow unpaid marketing revenue and ensure exceptional campaign execution
• Collaborate with various departments to align marketing efforts with organizational goals and optimize customer engagement
• Manage the customer lifecycle from onboarding to retention, continuously optimizing programs for maximum conversion and lifetime value

Required Qualifications

• 5-7 years of experience in marketing, including campaign setup and audience segmentation
• Experience with email service providers (ESP) and Google Analytics preferred
• Strong analytical and quantitative skills to guide impactful marketing decisions
• Proven project management and leadership skills in a collaborative environment
• Familiarity with digital marketing best practices and compliance regulations