Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

• Own the end-to-end email lifecycle and build customer journeys to increase LTV and repeat purchase rates
• Create and optimize high-performing automated flows and plan campaign calendars
• Monitor key lifecycle KPIs and run A/B tests to enhance performance

Qualifications

• 6-9+ years of experience in lifecycle, CRM, or retention marketing, preferably in a DTC health, wellness, or lifestyle brand
• Proven track record of building and scaling lifecycle programs that improve retention and customer lifetime value
• Experience managing and mentoring creative and lifecycle teams
• Hands-on expertise with lifecycle platforms such as Klaviyo and related CRM tools
• Highly analytical with a strong understanding of segmentation, automation, and conversion optimization