Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

• Develop and lead comprehensive lifecycle marketing strategies for trial activation, subscriber conversion, and retention
• Establish lifecycle performance metrics and build reporting frameworks to demonstrate impact on company growth
• Optimize CRM execution and marketing strategies across email, push, and in-app channels

Required Qualifications

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products
• Proven success in improving ARPU, LTV, activation, and retention through data-driven programs
• Expertise with CRM and data platforms such as Iterable, Segment, or Databricks
• Strong experimentation background with hands-on experience in A/B testing
• Experience in building reporting frameworks and communicating insights to senior leadership