Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to drive member engagement and conversion through strategic marketing initiatives.

Key Responsibilities

• Develop and execute targeted campaigns to convert interest into enrollment and guide new members through activation
• Own the member journey post-enrollment, creating multi-channel lifecycle programs to sustain engagement
• Analyze campaign performance and collaborate with cross-functional teams to optimize messaging and compliance

Required Qualifications

• 8+ years of experience in lifecycle, CRM, or retention marketing, preferably in healthcare or digital health
• Proven track record of improving conversion and engagement metrics through data-driven campaigns
• Hands-on experience with lifecycle marketing tools and analytics platforms
• Strong understanding of B2B2C marketing dynamics and compliance requirements
• Passion for helping individuals make informed healthcare choices