Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing (Email & SMS - Direct Response).

Key Responsibilities

• Own and deliver 30-40%+ of total company revenue through lifecycle channels
• Architect and optimize end-to-end customer journeys, including acquisition and post-purchase strategies
• Manage technical execution within Klaviyo, ensuring deliverability and performance optimization

Required Qualifications

• 6-10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
• Proven experience managing large-scale lists (2-3M+ subscribers)
• Demonstrated success driving 30%+ of company revenue from Email/SMS
• Deep expertise in Klaviyo, including flows, segmentation, and deliverability
• Strong technical fluency with data flows, tracking, and integrations