Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to oversee the customer journey and conversion strategies.

Key Responsibilities

• Manage lead-to-customer conversion strategies across various channels
• Oversee retention P&L, focusing on revenue and customer lifetime value
• Lead a high-performing team to execute campaigns and measure effectiveness

Required Qualifications

• 7+ years in lifecycle, retention, or CRM marketing, with at least 2 years in a management role
• Experience scaling owned-channel revenue in a DTC or consumer e-commerce brand
• Proficient in developing lead-to-purchase conversion programs
• Hands-on experience with direct mail as a conversion or retention channel
• Deep understanding of Klaviyo and strong quantitative skills