Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to engage users throughout the customer journey from acquisition to retention.

Key Responsibilities

• Design and optimize lifecycle programs for onboarding, engagement, monetization, and retention
• Build and evolve sophisticated, trigger-based workflows using behavioral data and real-time signals
• Establish a test-and-learn culture to continuously improve conversion, engagement, and lifetime value (LTV)

Required Qualifications

• 6-10 years of experience in lifecycle marketing as a revenue-driving channel
• Expertise in Iterable for designing and executing complex customer journeys
• Strong analytical skills to evaluate data and translate insights into actionable strategies
• Ability to balance strategic planning with hands-on execution
• Effective communication skills to influence senior stakeholders without formal authority