Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

• Own and deliver 30-40%+ of total company revenue through lifecycle channels, including Email and SMS
• Architect and optimize customer journeys to improve acquisition, conversion, and retention
• Lead direct-response messaging strategy and ensure all campaigns have clear revenue-driven objectives

Required Qualifications

• 6-10+ years in lifecycle, CRM, or retention marketing within a DTC CPG or subscription business
• Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
• Demonstrated success in driving 30%+ of company revenue from Email/SMS
• Deep expertise in Klaviyo and direct response marketing strategies
• Strong technical fluency in deliverability best practices and data integration