Director of Lifecycle Marketing

Job Summary

A company is looking for a Director, Lifecycle Marketing & Martech.

Key Responsibilities

• Own the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation
• Define frameworks for audience segmentation and targeting to optimize engagement and compliance
• Lead the marketing technology roadmap and ensure effective use of Salesforce Marketing Cloud

Required Qualifications

• 8-12+ years of experience in lifecycle, CRM, or growth marketing
• Deep expertise in Salesforce Marketing Cloud
• Experience building and scaling lifecycle programs in a regulated industry
• Proven ability to define audience strategies and measure campaign performance
• Proven ability to lead and develop high-performing teams