Director of Lifecycle Marketing

Job Summary

Driving lifecycle marketing initiatives, the full-time Director of Lifecycle Marketing will develop and implement strategies for subscriber acquisition, retention, and engagement across multiple family organization brands in a fully remote environment.

Key responsibilities

• Develop and lead comprehensive lifecycle marketing strategies to drive trial activation, new subscriber conversion, and retention
• Collaborate cross-functionally with Product, Design, Content, and Data teams to align lifecycle initiatives with company growth objectives
• Own CRM execution and optimize email, push, and in-app marketing strategies through data-driven campaigns and A/B testing

Required qualifications

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products
• Proven success in improving ARPU, LTV, activation, and retention through data-driven lifecycle programs
• Expertise with CRM and data platforms such as Iterable, Segment, or Databricks
• Strong background in designing and analyzing A/B testing programs
• Experience in building reporting frameworks and communicating insights to senior leadership