Director of Lifecycle Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Director of Lifecycle Marketing, responsible for leading lifecycle strategy, managing customer retention initiatives, and analyzing performance metrics to enhance customer engagement and loyalty programs.

Key responsibilities

• Lead lifecycle strategy and execution across channels like email and SMS to drive customer acquisition and retention
• Develop customer segmentation strategies and implement personalized campaigns to enhance user engagement
• Create and monitor KPIs to analyze customer journey engagement and recommend strategies for reducing churn

Required qualifications

• 8-10+ years of experience in retention or customer strategy with a proven track record in customer-focused retention programs
• Relevant experience in retention marketing, business strategy, or analytics with successful outcomes
• Strong analytical skills with the ability to derive actionable insights from data
• Excellent project management skills and the ability to manage multiple initiatives simultaneously
• Strong cross-functional collaboration and communication skills in fast-paced environments