Director of Lifecycle Marketing

Job Summary

Strategically overseeing a portfolio of enterprise and mid-market clients, the remote Director of Lifecycle Marketing will lead a high-performing team to drive innovative acquisition and retention strategies across various channels, while managing client relationships and developing lifecycle marketing initiatives.

Key responsibilities

• Lead lifecycle strategies and serve as a strategic advisor to senior stakeholders for enterprise/high-growth accounts
• Design scalable customer journeys and lifecycle programs, ensuring alignment with clients' business goals
• Establish measurement frameworks and drive experimentation strategies to optimize performance and revenue growth

Required qualifications

• 6+ years of experience in lifecycle marketing, CRM, or marketing automation
• Proven success in developing enterprise lifecycle marketing strategies that enhance customer engagement and retention
• Strong leadership skills with experience in mentoring and developing team members
• Deep understanding of customer journey mapping, segmentation, and omnichannel lifecycle marketing
• Experience with lifecycle marketing platforms such as Klaviyo, Braze, or HubSpot