Director of Lifecycle Marketing

Job Summary

Owning the strategy and execution of the member lifecycle, the full-time Director of Lifecycle Marketing will manage the lifecycle for over 2 million monthly active members across various channels, while leading the lifecycle team and collaborating with Product, Engineering, and Data & Insights in a remote environment.

Key responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy, enhancing member experience from onboarding through winback
• Establish and manage the lifecycle calendar and reporting processes to track performance metrics and improve engagement
• Lead and mentor a high-performing lifecycle team, fostering a member-first mindset and a strong testing culture

Required qualifications

• 8+ years in lifecycle/CRM/retention marketing for B2C brands, with 3+ years in a leadership role
• Proven experience managing end-to-end lifecycle programs across multiple channels, including email and push notifications
• Hands-on expertise in Braze or a comparable enterprise CRM, including segmentation and behavioral triggers
• Strong analytical skills with experience in cohort analysis, LTV modeling, and A/B testing
• Experience applying AI to lifecycle marketing initiatives, focusing on personalization and automation