Director of Lifecycle Marketing

Job Summary

To enhance student engagement and enrollment, the full-time remote Director of Lifecycle Marketing will define strategies and manage automated systems guiding prospective students from inquiry through enrollment while focusing on lifecycle automation and conversion improvement.

Key responsibilities

• Design and own the prospective-student lifecycle system across various stages, including inquiry and enrollment
• Architect and implement automated journeys to improve conversion rates and guide prospective students toward the next best action
• Establish performance standards and dashboards to connect channel engagement with applications and enrollments

Required qualifications

• Bachelor's degree in marketing, business, analytics, or a related field
• 7+ years of experience in lifecycle, CRM, or conversion marketing, with at least 3 years of hands-on automation experience
• Deep expertise in building lifecycle automations, including segmentation and channel orchestration across email and SMS
• Advanced knowledge of enterprise CRM and marketing automation platforms, preferably Microsoft Dynamics 365 or Marketo
• Strong analytical skills with the ability to evaluate cohorts and business outcomes beyond channel metrics