Director of Lifecycle Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Director of Lifecycle Marketing, responsible for shaping and executing a comprehensive lifecycle program that engages renters through personalized strategies across email, push, and SMS channels.

Key responsibilities

• Set the vision and strategy for the lifecycle program, focusing on modernization and data-driven personalization
• Drive revenue forecasts and budget management while advancing segmented and personalized communication strategies
• Lead a small team while remaining hands-on in building and troubleshooting marketing journeys and analytics

Required qualifications

• 9+ years of experience in lifecycle, engagement, or email marketing with expertise in enterprise automation platforms
• Proven experience in building or transforming lifecycle programs from the ground up
• Strong analytical skills with proficiency in SQL for data analysis and reporting
• Technical fluency in HTML and CSS for email, along with a solid understanding of data feeds and APIs
• Demonstrated leadership experience in managing and developing marketing teams