Director of Lifecycle Marketing

Job Summary

To drive customer growth and retention, the full-time remote Director of Lifecycle Marketing will architect and implement a comprehensive lifecycle strategy, managing onboarding, adoption, expansion, renewal, and win-back initiatives while collaborating closely with Sales and Customer Success to achieve measurable revenue impact.

Key Responsibilities

• Architect and build the lifecycle strategy across the entire customer journey, establishing clear triggers, owners, and outcomes
• Own the marketing contribution to expansion, translating product usage and buyer engagement into qualified pipeline opportunities
• Develop customer lifecycle communications, including in-product messaging, email programs, and educational webinars

Required Qualifications

• 8+ years in B2B marketing with at least 3 years in lifecycle, customer, or expansion marketing
• Proven experience running expansion motions in a multi-product SaaS business with measurable revenue outcomes
• Expertise in marketing automation and lifecycle design, including building journeys with actionable triggers
• Strong analytical skills with the ability to leverage product usage data to inform marketing strategies
• Experience collaborating effectively with Customer Success and Sales teams to enhance account relationships