Director of Lifecycle Marketing
Job Summary
Experienced marketers will find a full-time remote opportunity as the Director of Lifecycle Marketing, responsible for shaping and executing lifecycle strategies, managing customer communications from inquiry to ownership, and optimizing engagement through data-driven insights.
Key responsibilities
- Develop and implement lifecycle marketing strategies for reactivation, prospect nurture, and owner communications
- Manage the Iterable platform, overseeing data architecture, channel setup, and performance measurement
- Collaborate with cross-functional teams, including Sales, to ensure seamless customer experiences and effective lead management
Required qualifications
- 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record in strategy ownership
- Expertise in using Iterable for marketing automation
- Strong understanding of customer journeys, segmentation, and deliverability
- Proficiency in SQL and knowledge of funnel metrics and testing methodologies
- Experience collaborating with Sales on lead scoring and pipeline reporting
Complete Job Description
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