Director of Marketing

Job Summary

A company is looking for a Director of Marketing to drive user growth and brand visibility.

Key Responsibilities

• Develop and execute a growth plan to increase net-new users and help seekers
• Create and manage multi-channel marketing strategies and campaigns to enhance brand awareness
• Lead analytics and budget management to track marketing performance and optimize spend

Required Qualifications

• 9-10+ years of relevant marketing experience with a focus on multi-channel growth execution
• Proven ability to drive growth KPIs such as acquisition, activation, and retention
• Experience in marketing invisible services or category creation in high-trust contexts
• Strong analytical skills for interpreting data and optimizing marketing strategies
• Prior experience managing direct reports or leading junior contributors