Director of Marketing

Job Summary

A company is looking for a Director of Marketing, Government Solutions.

Key Responsibilities

• Plan and execute multi-channel demand generation campaigns, including digital ads, email marketing, and social media
• Track campaign performance using tools like Google Analytics, HubSpot, and Salesforce to optimize for maximum ROI
• Collaborate with sales and product teams to align on target audiences, messaging, and lead conversion strategies

Required Qualifications

• 2-5 years of marketing experience, focusing on demand generation
• Proven ability to run campaigns and deliver measurable results
• Proficient in Google Analytics, LinkedIn and Meta ad platforms, HubSpot, and Salesforce
• Experience with demand generation in the public sector or for state and local government is a plus
• Strong understanding of B2G sales cycles and strategies