Director of Marketing

Job Summary

A company is looking for a Director of Marketing (Product Marketing & GTM).

Key Responsibilities

• Define ideal customer profiles (ICPs) and segment-specific messaging to enhance conversion and deal velocity
• Plan and execute campaigns to generate qualified pipeline and improve lead quality
• Manage marketing vendors and oversee performance reporting, budget, and resource allocation

Required Qualifications

• 7+ years in B2B marketing, product marketing, or GTM roles with revenue accountability
• Strong skills in positioning and messaging for complex products
• Experience in building sales enablement that improves conversions
• Ability to manage vendors and operate in lean environments
• Familiarity with marketing automation and CRM systems is a plus