Director of Marketing

Job Summary

A company is looking for a Director of Marketing, HSA.

Key Responsibilities

• Own the integrated marketing strategy for HSA Store, focusing on growth opportunities and customer acquisition
• Lead the planning and execution of integrated marketing campaigns across various channels
• Collaborate with B2B & B2B2C marketing and sales to create co-branded campaigns and activation strategies

Required Qualifications

• Minimum of 10+ years of experience in integrated marketing, ecommerce, or digital growth roles
• Proven ability to develop and execute marketing strategies that drive measurable revenue impact
• Experience with both direct-to-consumer and B2B2C business models
• Strong background in lifecycle marketing and performance optimization
• Analytical mindset to translate data and insights into actionable strategies