Director of Marketing

Job Summary

To support a growing healthcare company, the full-time Director of Marketing will own and build the marketing function, collaborating with executive leadership to drive brand development, demand generation, and digital marketing infrastructure in a remote environment.

Key responsibilities

• Champion Ceresti's brand voice and visual identity across all external touchpoints
• Build and run the B2B demand engine targeting Medicare Advantage plans, ACOs, and Medicare Supplement carriers
• Drive the editorial calendar and content strategy, translating complex clinical information into engaging materials

Required qualifications

• 8+ years of marketing experience, with at least 3 years in a senior leadership or director-level role
• Healthcare experience, ideally in Medicare, value-based care, or digital health
• Demonstrated digital marketing fluency, including expertise in HubSpot and SEO/AEO
• Proven track record of generating measurable pipeline and revenue impact in a B2B environment
• Startup operating instincts with experience in building systems in dynamic environments