Director of Marketing

Job Summary

Seeking a strategic and hands-on Director of Marketing, the full-time position will develop and execute integrated B2B marketing strategies, drive demand generation initiatives, and create compelling content to enhance brand awareness and pipeline growth in a remote environment.

Key Responsibilities

• Develop and execute an integrated B2B marketing strategy, refining positioning and messaging
• Own and optimize lead generation initiatives across various channels, partnering closely with sales
• Create compelling content that translates complex healthcare analytics into clear business value

Required Qualifications

• 5-10+ years of experience in B2B marketing
• Proven ability to build and execute demand generation and content marketing programs
• Strong writing, messaging, and storytelling capabilities
• Experience supporting enterprise or consultative sales motions with long sales cycles
• Excellent cross-functional collaboration and project management skills