Director of Marketing

Job Summary

To lead the growth of a better-for-you brand, the full-time salaried Director of Marketing will shape and execute GoodPop's brand strategy, driving measurable marketing performance across retail and digital channels in a remote environment.

Key Responsibilities

• Develop and refine the brand strategy and voice to build a distinctive identity that supports growth
• Utilize consumer insights to inform marketing strategies and optimize product messaging and positioning
• Execute impactful marketing plans across various channels to drive awareness, trial, and repeat purchases

Required Qualifications

• 10+ years of experience in CPG marketing, with a focus on brand strategy and performance/digital marketing
• Experience in both established CPG environments and emerging food/better-for-you brands
• Proven ability to translate brand strategy into measurable consumer and retail growth
• Experience executing omnichannel strategies across Grocery, Mass, Club, and emerging channels
• Strong analytical mindset with experience using consumer insights and retail data