Director of Marketing

Job Summary

To articulate and differentiate the company's value in a competitive market, the full-time remote Director of Marketing will manage sales enablement, product positioning, and demand generation efforts while collaborating closely with Sales, Product, and Customer Success teams.

Key responsibilities

• Equip the sales team with pitch materials, demo narratives, and messaging frameworks to enhance product demonstration and closing rates
• Own product positioning and messaging to clearly differentiate from competitors, focusing on driving adoption and expansion within the existing customer base
• Generate high-quality leads through multi-channel campaigns and build a multimedia content library that showcases the company's value

Required qualifications

• Proven B2B marketing experience with 10+ years in SaaS or technology
• Exceptional writing and storytelling skills with the ability to craft compelling narratives
• Strong product-marketing instincts and hands-on experience in demand generation and enablement
• Fluency in marketing funnels and metrics, with strong analytical skills to inform decisions
• Experience managing agencies and external partners in a resource-constrained environment