Director of Marketing

Job Summary

To drive lead generation and marketing strategy, the full-time remote Director of Marketing will manage content creation, oversee vendor partnerships, and execute campaigns that effectively support the sales pipeline.

Key responsibilities

• Own the marketing content and program calendar, focusing on generating qualified leads for the sales team
• Develop and oversee high-impact copy and content strategies, ensuring alignment with company goals and branding
• Manage external vendors and agencies, setting performance standards and ensuring deliverables meet strategic objectives

Required qualifications

• 5+ years of B2B marketing experience, preferably in an agency or professional services environment
• Proven copywriting skills with a focus on creating compelling content that drives action
• Experience managing external agencies and holding them accountable for performance outcomes
• Strong understanding of sales processes and how to translate content into pipeline opportunities
• Experience managing a marketing budget and reporting on customer acquisition cost (CAC) and return on investment (ROI)