Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Data Analytics and Activation.

Key Responsibilities

• Lead the analytics strategy, ensuring alignment with business objectives
• Manage data collection tools and ensure accurate tracking across marketing channels
• Oversee data integration and collaboration with internal stakeholders and external partners

Required Qualifications

• Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field (Master's preferred)
• 7+ years of experience in web analytics, with at least 3 years in a leadership role
• Expertise in Google Analytics 4, Segment, and other analytics tools
• Strong understanding of marketing data ecosystems and compliance regulations
• Exceptional leadership and team management skills