Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Analytics to lead data-driven decision-making in their digital marketing ecosystem.

Key Responsibilities

• Develop and execute analytics strategies to support performance marketing and brand growth
• Build and manage data dashboards and attribution models to guide cross-functional teams
• Translate raw data into actionable recommendations and collaborate with various teams to implement changes

Required Qualifications

• 2-5 years of experience in marketing analytics or a similar data-driven role
• Strong proficiency with tools like Google Analytics, Looker Studio, and Excel/Sheets
• Experience integrating data across multiple platforms such as Amazon and Meta
• Solid understanding of ecommerce metrics and performance marketing funnels
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field