Director of Marketing Analytics

Job Summary

A company is looking for a Director, Marketing Analytics.

Key Responsibilities

• Lead the transformation of Consumer Marketing into a data-driven growth engine
• Build and maintain performance dashboards tracking key performance indicators
• Analyze campaign effectiveness and guide marketing optimization efforts

Required Qualifications

• 10+ years of experience in marketing analytics
• Advanced SQL skills and proficiency with visualization tools like Tableau or Power BI
• 5 years of experience with digital marketing metrics and media measurement techniques
• Minimum of 3 years building and leading high-performing teams
• Bachelor's degree in Business, Marketing, Analytics, or Economics