Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Measurement & Analytics.

Key Responsibilities

• Develop and implement a comprehensive marketing measurement strategy aligned with business objectives
• Provide strategic guidance on measurement best practices and collaborate with marketing analysts for consistent methodologies
• Oversee the development of marketing performance reports and analyze data to identify trends and opportunities for improvement

Required Qualifications

• Bachelor's degree in marketing, business, statistics, or a related field; Master's degree preferred
• Minimum of 7-10 years of experience in marketing measurement, analytics, or a related field
• Proven track record of developing and implementing successful marketing measurement strategies
• Deep understanding of marketing metrics, KPIs, and attribution models
• Proficiency in marketing analytics tools and technologies