Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Analytics and Insights.

Key Responsibilities

• Define and execute a forward-thinking analytics vision aligned with business objectives
• Develop a measurement framework to demonstrate ROI of marketing initiatives and oversee marketing dashboards
• Translate complex data into actionable insights for executive decision-making and foster a data-first culture

Required Qualifications

• 10+ years of experience in marketing analytics, business intelligence, or a related field
• Proven track record of optimizing marketing spend and demonstrating ROI
• Hands-on experience with marketing automation platforms, analytics tools, and CRMs
• Experience in leading and developing a team of analysts
• Expertise in data analysis and visualization tools such as SQL, Python, R, or advanced Excel