Director of Marketing Analytics

Job Summary

A company is looking for a Director, Marketing Analytics.

Key Responsibilities

• Builds and owns a measurement framework connecting marketing touchpoints to commercial outcomes for healthcare providers and patients
• Establishes KPI definitions and maintains a transparent attribution approach across various marketing channels
• Partners with Finance and Marketing leadership to develop ROI frameworks and optimize budget allocation

Required Qualifications

• Bachelor's degree in a related field or equivalent education and experience
• 10 years in marketing and digital analytics, with 5 years in a leadership role
• Experience in Medical Technology, Pharmaceuticals, or Healthcare preferred
• Strong understanding of go-to-market processes and commercial systems
• Proven experience in building performance measurement systems across multiple channels