Director of Marketing Analytics

Job Summary

A company is looking for a Director, Marketing Analytics to lead Offline and Brand measurement on their Marketing Science team.

Key Responsibilities

• Own the measurement strategy for various offline and brand marketing channels
• Design and execute incrementality tests to establish causal impact and validate Marketing Mix Model outputs
• Translate measurement results into actionable budget allocation recommendations for offline and brand investments

Required Qualifications

• 8+ years of experience in marketing analytics, specifically with offline and brand channels
• Deep experience in Marketing Mix Modeling for offline and brand spend
• Proven incrementality testing experience for offline channels
• Strong SQL and data modeling skills
• Proficiency in Python for analytical work