Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Analytics & Database Strategy.

Key Responsibilities

• Lead data-driven strategies to optimize channel performance and campaign execution
• Oversee the DTC customer database and develop a unified customer data model
• Analyze performance across various marketing channels and build KPI frameworks

Required Qualifications

• 8-12+ years of experience in DTC, ecommerce, or customer-centric marketing analytics
• Proven success in driving measurable growth in acquisition, retention, and LTV
• Deep experience in database marketing, CRM/CDP environments, and customer segmentation
• Strong background in predictive modeling and statistical analysis (Python, R, or similar)
• Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)