Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Analytics & Performance.

Key Responsibilities

• Build and lead marketing measurement capabilities, including marketing mix modeling and incrementality testing
• Own marketing performance frameworks and deliver actionable insights for budget allocation and campaign optimization
• Collaborate with Finance to develop forecasts and ensure marketing insights inform growth planning

Required Qualifications

• 12+ years of experience in marketing analytics or performance marketing
• Proficiency in SQL and BI tools such as Tableau or Power BI
• Experience with Salesforce Marketing Cloud and multi-channel campaign tracking
• Degree in Statistics, Economics, Data Science, or a related field (Master's preferred)
• Ability to translate complex analytical concepts for executive stakeholders