Director of Marketing Analytics

Job Summary

Leading the strategy and execution of marketing analytics, the full-time remote Director of Marketing Analytics will manage a team of data scientists to drive acquisition and retention strategies, measure marketing performance, and unlock growth opportunities across various channels.

Key responsibilities

• Define and implement marketing performance metrics and allocate spend effectively
• Translate broad questions into actionable research plans and conduct proactive data exploration
• Design and scale A/B testing frameworks to enhance funnel performance and channel effectiveness

Required qualifications

• 10+ years of professional experience, with at least 3 years in marketing analytics
• 3+ years of experience managing high-performing teams
• Bachelor's degree in Statistics, Mathematics, Computer Science, Data Science, or a related field
• Deep expertise in digital marketing metrics and experience with paid marketing channels
• Advanced proficiency with modern data stacks and data visualization tools