Director of Marketing Analytics

Job Summary

Leading the strategy and design of data and analytics capabilities, the full-time remote Director of Marketing Analytics will oversee marketing data architecture, collaborate with cross-functional teams, and serve as a trusted advisor to clients in order to enhance marketing performance and insights.

Key Responsibilities

• Lead marketing data strategy and architecture across complex client environments, defining data capture, integration, transformation, governance, activation, and measurement
• Collaborate with leadership to establish methodologies and standards for data architecture, integration, data quality, and analytics delivery
• Oversee the design and governance of scalable marketing data solutions, ensuring accurate and reliable data flows across various platforms

Required Qualifications

• 8+ years of experience in marketing data, analytics, or related fields within an agency or consulting environment
• Demonstrated experience in leading marketing data strategy and solution architecture across interconnected technology environments
• Strong understanding of data's role in the marketing lifecycle, including audience development, segmentation, and measurement
• Experience with ETL processes, data transformations, and system integrations
• Deep expertise in web analytics and tag management strategy, including GA4 and Adobe Analytics