Director of Marketing Analytics

Job Summary

Serving as the analytics lead across a portfolio of clients, the full-time Director of Marketing Analytics will design and implement advanced measurement strategies, conduct performance analysis, and provide actionable insights while working remotely or onsite in Chicago or Nashville.

Key responsibilities

• Own recurring and ad hoc analysis, reporting, and presentations, delivering actionable recommendations to clients
• Develop marketing measurement frameworks that connect activities to business outcomes, ensuring proper data collection and tracking
• Mentor junior team members by providing technical guidance and support to enhance their analytical skills and client communication

Required qualifications

• 8+ years of experience in marketing analytics or measurement within a fast-paced agency or consultancy environment
• Demonstrated expertise in designing advanced measurement solutions, including multi-touch attribution and incrementality testing
• Proficiency in analytical programming languages such as SQL, R, or Python, with experience in analyzing complex marketing data
• Strong understanding of marketing channels, data infrastructure, and the principles of advanced marketing measurement
• Experience mentoring analytics professionals and a preference for prior people-management experience