Director of Marketing Automation

Job Summary

A company is looking for a Director, Marketing Automation.

Key Responsibilities

• Lead marketing automation strategy, including product ownership and roadmap development
• Oversee email campaign production and performance optimization across various channels
• Manage offshore resources for automation tasks and ensure compliance with relevant regulations

Required Qualifications

• Bachelor's degree or equivalent experience in digital marketing and CRM
• 7+ years of experience in marketing automation or marketing operations
• Hands-on experience with Salesforce Account Engagement (Pardot) and CRM data architecture
• Experience in B2B demand generation environments, preferably in EdTech or K-12
• Salesforce and/or Account Engagement (Pardot) certification preferred