Director of Marketing, Diagnostics
Job Summary
Strategically guiding the marketing efforts for diagnostic products, the full-time Director of Marketing, Diagnostics will develop and execute comprehensive marketing strategies, drive early adoption, and enhance brand positioning in a remote capacity.
Key Responsibilities
- Lead the development of diagnostic marketing strategies to support product commercialization and market access
- Develop and execute clinical marketing initiatives to drive awareness and adoption among healthcare providers
- Collaborate with cross-functional teams to ensure alignment in marketing strategies and support launch readiness
Required Qualifications
- Bachelor's degree in marketing, science, or business administration
- 8+ years of marketing experience in diagnostics, life sciences, or medical devices
- Demonstrated experience in clinical marketing and payer/market access marketing for diagnostic products
- Proven track record of driving early testing adoption and market activation
- Strong understanding of the U.S. healthcare landscape, including reimbursement pathways for diagnostics
Complete Job Description
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