Director of Marketing Insights

Job Summary

A company is looking for a Director of Marketing and Insights.

Key Responsibilities

• Develop and drive marketing strategy and consumer research
• Launch new products with comprehensive go-to-market plans and consumer research
• Implement lead generation programs to enhance top-of-funnel activities

Required Qualifications

• Minimum of 15 years of related experience with a Bachelor's degree; or 12 years with a Master's; or a PhD with 8 years of experience
• Degree in Business, Marketing, Social Sciences, Economics, Statistics, or related field; MBA preferred
• B2B ingredients experience is essential; consumer brand or health product experience is a plus
• Expertise in food, beverage, and supplement sectors with strong understanding of innovation processes
• Proven track record in advanced analytics and data interpretation to drive business growth