Director of Marketing Insights

Job Summary

Leading the charge in audience understanding, the full-time remote Director of Marketing Insights will define the vision and strategy for integrating market intelligence into actionable business decisions, collaborating across multiple marketing functions to drive growth and engagement.

Key responsibilities:

• Define the long-term vision and strategy for the Marketing Insights function, integrating various data sources for audience and market understanding
• Translate insights into strategic recommendations that influence marketing priorities, campaign direction, and investment decisions
• Build and lead a high-performing Marketing Insights team, establishing standards for quality and effective use of insights across the organization

Required qualifications:

• 8+ years of experience in marketing insights, audience strategy, or related fields
• Demonstrated experience in leading or building an Insights function with a focus on audience segmentation and market intelligence
• Proven ability to synthesize data into executive-level recommendations that drive business decisions
• Experience managing external research partners and prioritizing an Insights portfolio
• Strong communication and storytelling skills, with a curiosity about cultural and market behaviors