Director of Marketing, K-12

Job Summary

A company is looking for a Director of Marketing, K-12 Curriculum.

Key Responsibilities

• Develop and lead the annual marketing strategy and budget aligned with organizational growth goals
• Own and scale a multi-channel demand generation engine to drive qualified leads and pipeline growth
• Oversee the development of high-quality content and manage external partnerships to enhance brand awareness and lead generation

Required Qualifications

• Bachelor's degree in Marketing, Communications, Education, or a related field, or equivalent professional experience
• 8+ years of marketing experience, particularly in K-12 education, EdTech, or SaaS
• Experience marketing to K-12 schools and familiarity with K-12 purchasing decisions
• Strong experience in demand generation and campaign strategy
• Proven ability to manage and develop individuals and teams