Director of Marketing Operations

Job Summary

Leading a team of senior digital marketing professionals, the full-time salaried Director of Marketing Operations will oversee the marketing automation ecosystem and corporate website, driving performance improvements and leveraging AI for enhanced digital engagement and lead generation.

Key responsibilities

• Lead and mentor a team responsible for marketing automation and corporate website management
• Own the strategy and optimization of marketing processes to improve lead flow and campaign execution
• Drive performance management practices, tracking KPIs and reporting outcomes to enhance ROI on digital initiatives

Required qualifications

• 10+ years of B2B digital marketing experience, including 3+ years managing digital marketing professionals
• Hands-on experience with marketing automation systems, CRM platforms, and AI-enabled website management tools
• Strong data management and analytical skills, proficient in tools like Excel, Access, or Tableau
• Demonstrated success in implementing data-driven performance management initiatives
• Bachelor's degree in marketing, business, or technology preferred