Director of Marketing Operations

Job Summary

Leading marketing technology initiatives, the full-time remote Director of Marketing Operations will manage the Martech stack, oversee lead scoring and routing, and drive marketing analytics to connect activities to pipeline and revenue outcomes.

Key Responsibilities

• Own the architecture and administration of the marketing technology stack, ensuring clean data flow and managing vendor relationships
• Design and refine lead scoring models and manage automated lead routing workflows to enhance conversion rates
• Build multi-touch attribution models and deliver regular reporting on campaign performance and channel efficiency

Required Qualifications

• 10+ years of marketing operations experience, with at least 2 years in a leadership role, preferably in B2B SaaS
• Deep expertise with major marketing automation platforms (Pardot preferred) and CRM systems (Salesforce preferred)
• Proven experience in lead scoring and lifecycle management
• Strong command of marketing analytics tools such as Looker, Tableau, or Power BI
• Experience managing a multi-tool Martech stack, including vendor evaluation and integration management