Director of Marketing Programs

Job Summary

A company is looking for a Director of Marketing Programs.

Key Responsibilities

• Own the strategy and design of integrated marketing programs across the customer lifecycle
• Lead and coach a team of Program Managers while ensuring cross-functional alignment
• Define program-level KPIs and analyze performance trends for optimization

Required Qualifications

• 10+ years of experience in B2B marketing, including 5+ years in leadership
• Expertise in integrated campaign or program strategy within a SaaS environment
• Proven experience designing customer-centric, multi-channel marketing programs
• Strong understanding of ABX/ABM strategy and lifecycle marketing
• Analytical skills for leveraging data to optimize campaigns and drive decisions