Director of Marketing Strategy

Job Summary

Leading the Marketing Return on Investment (ROI) global program, the full-time salaried Director of Marketing Strategy will manage high-impact strategic initiatives to enhance marketing performance capabilities and drive data-driven decision-making within a hybrid work environment.

Key responsibilities

• Lead and oversee marketing performance projects, particularly related to marketing mix models
• Build actionable insights and reporting based on data to optimize marketing investments and execution
• Drive change management and partner with Marketing leaders to implement project initiatives effectively

Required qualifications

• 4-year degree in statistics, marketing, business, or a related field
• Seven or more years of experience in marketing, strategy, or business consultancy roles
• Proven track record of managing multiple strategic projects simultaneously
• Demonstrated ability to conduct analyses using Excel or other tools like Power BI or Alteryx
• Strong critical thinking skills and experience in driving change initiatives